Tuesday 19th January 2016
Yas Marina Circuit
08:45 - 10:00

Registration & networking breakfast

10:00 - 10:10

Opening Speech

HE Mohamed Khalfan Matar Saeed Al Rumaithi
Executive Committee Asian Football Confederation
10:10 - 10:30 Session 1

Overview of Global Sport & Sponsorship

Frank Saez
Managing Director, SMG Insight/YouGov
10:30 - 11:10 Sport Session 1

The Economic and Social Role Of Major Events

HE Mohamed Khalfan Matar Saeed Al Rumaithi
Executive Committee Asian Football
HE Aref Hamad Al Awani
General Secretary Abu Dhabi Sports Council
Simon Clegg
COO Baku 2015 & former CEO of British Olympic Association
Mushtaq Al Waeli
Executive Director, Josoor Institue
11.10 – 12.00 Sponsorship Session 1:

Modern Partnerships in Sport

Al Tareq Al Ameri
CEO Yas Marina Circuit
Giles Morgan
Global Head of Sponsorship and Events at HSBC
Keith Pelley
Chief Executive, PGA European Tour
Patrick Pierce
VP Sponsorship, Etihad Airways
12:00 - 12:40 Sport Session 2:

Developing A Sports Economy: Facilities, Talent Pyramids And Culture

Shaima Al Zarouni
CEO International Humanitarian City
Fahad Ali Al Shamsi
CEO, UAE Jiu-Jitsu Federation
Khaled Al Qubaisi
Managing Director, Daman & Abu Dhabi Racing; HR Director, Mubadala; Board Member, Yas Marina Circuit
12:40 - 13:30 Sponsorship Session 2:

The New Media Landscape

Steve Nuttall
Senior Director Google YouTube EMEA
Didier Brun
Publisher and Deputy CEO, Sport 360
Jamie Cunningham
CEO, Professional Sports Group
13.30 - 15:00

Networking lunch

presented by Zayed Sports City
14.45 – 15.45 Workshop 1:

National Sports Days & The Health Of The Nation Debate

(By Invitation Only)

Talal Al Hashemi, Abu Dhabi Sports Council
Mushtaq Al Waeli, Executive Director, Josoor Institute
Andy Phillips, Marketing Director, Daman
Nick McElwee, Marketing Director Yas Marina Circuit
Barry Bremner, General Manager Zayed Sports City
16:00 - 17:00 Workshop 2:

Sponsorhip & Patronage

(By Invitation Only)

Patrick Pierce, VP Sponsorship, Etihad Airways
Jamie Cunningham, CEO & Founder PSG
Ryan Bowd, Education Director, Josoor Institute
17:00

Ends